Free tool

Return and refund policy generator for ecommerce stores

Build a clear, customer-friendly return policy in a few minutes. Set your store name, return window, refund method, conditions, and exceptions, then copy the finished policy into your site and use it as context for better AI support drafts.

Store nameReturn window (days)Refund methodShipping cost responsibility

Return conditions

Items must be unwornOriginal tags must be attachedOriginal packaging is requiredProof of purchase is requiredItems must be free from damage caused after delivery

Exceptions

Sale itemsCustom or personalised itemsGift cardsFinal sale itemsHygiene-sensitive items

Generated policy

Your Store Return & Refund Policy

We want you to feel confident shopping with Your Store. If something is not quite right, you may request a return within 30 days of delivery.

Eligibility
To be eligible, returned items should meet the following conditions: Items must be unworn, Original tags must be attached.

How returns work
To start a return, please contact our support team with your order number and reason for return. Once approved, we will provide the next steps for sending the item back.

Refund method
Approved returns will be issued as original payment method once the returned item has been received and inspected.

Return shipping
For returns under this policy, the customer is responsible for return shipping costs unless the item arrived damaged or incorrect.

Exceptions
Please note that the following items are not eligible for return or refund: Sale items, Custom or personalised items.

Processing time
After the returned item is received, please allow a few business days for inspection and processing. We will email you once the refund, credit, or exchange has been confirmed.

Need help?
If you have any questions about a return, refund, or exchange, contact Your Store support and we will be happy to help.

Regards Kim uses your policies to keep AI support answers accurate →

Why this matters

A vague policy creates more support tickets, more refund friction, and more unhappy customers. A clear one sets expectations before the customer emails you.

If you are building out your support stack, this pairs nicely with our customer service email templates and support cost calculator.

How to use a return policy generator for ecommerce

Start with your real operating rules. Choose a return window, refund method, exchange approach, and return shipping rule that your store can actually honour.
List the products that need exceptions. Call out final sale items, personalised products, opened goods, or any category where normal returns do not apply.
Generate the policy and read it like a customer. Look for confusing language around deadlines, inspection, refund timing, and who pays for shipping.
Publish it where support can point customers. Add the policy to your site, footer, help page, and support macros so customers hear the same answer everywhere.

What a good return and refund policy must cover

A good ecommerce return policy is specific enough to prevent misunderstandings, but plain enough that a customer can understand it without contacting support. At minimum, cover these points:

The return window, including whether it starts from purchase date or delivery date.
The condition items must be in, such as unused, unworn, unopened, or in original packaging.
Whether customers receive a refund, exchange, replacement, store credit, or a mix of options.
Who pays return shipping, and whether the answer changes for damaged, incorrect, or change-of-mind returns.
Exceptions for sale items, custom products, gift cards, intimate items, or other products that need special handling.
The contact process, including photos, order numbers, return authorisation, and expected response time.

Once the policy is clear, support replies become easier. Your team can link to the policy instead of rewriting the same explanation in every refund email.

Return policy tips for Shopify stores

Use the same return window in your policy, product pages, checkout messaging, and email templates.
Be clear about damaged or incorrect items. Those should not read like ordinary change-of-mind returns.
Keep refund timing realistic by separating "we process the refund" from "your bank shows the refund".
Link the policy from support replies so customers can check the full wording themselves.
Use the AI email response generator for refund replies and the customer service email templates for reusable return wording.
For more context, read our guide to replying faster to Shopify returns emails or support templates that still sound human. Regards Kim can use your store policy as context when auto-drafting replies.

Return policy generator FAQ

Who is this return policy generator for?

It is designed for ecommerce and Shopify store owners who want a clearer return and refund policy they can copy, customise, and publish quickly.

Can I use it as a shipping and return policy generator?

It focuses on returns and refunds, but it includes the most important shipping-related return details: who pays return shipping, how customers start a return, and what happens when an item arrives damaged or incorrect.

What should an ecommerce return policy include?

A useful ecommerce return policy should include the return window, item condition rules, refund method, exchanges, return shipping responsibility, exceptions, damaged item process, and how customers contact support.

Can I customise the return conditions and exceptions?

Yes. You can set the return window, refund method, return conditions, shipping responsibility, and common exceptions like sale items, final sale products, custom items, or hygiene-sensitive goods.

Is this returns policy generator legal advice?

No. It creates a practical policy draft for your store, but it is not legal advice. Check your local consumer law obligations before publishing, especially if you sell internationally.

Where should I publish my return policy?

Publish it on a dedicated policy page, link it from your footer, include it near checkout where relevant, and give your support team the same wording so replies match what customers can read on your site.

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Kind regards, Kim